Borgholm and Öland is one of the most popular holiday destinations in Sweden, and it´s easy to understand why! Some of the really big annual events are the Sol Vind & Vattenfestivalen, (Sun Wind & Water Festival) The Viktoria day with the Viktoria race, boatraces and large concerts with internationally known performers at Borgholm Castle. Daily guided tours takes the visitor through the rooms of the castle, explaining the history and current exhibitions. The Middle Age days during May and August give the opportunity to experience the Middle Ages handicraft and culture.

On the main street Storgatan, in the centre of Borgholm, are lots of shops and restaurants to explore. Only two minutes walk from the centre there are several beaches, which makes the city ideal for family holidays. On cool summer evenings its very popular to go for guided walks through the city, or just pack a picnic basket and wander the marked trails in the beautiful surroundings around the city.

Nightlife in Borgholm and on Öland is hectic and continental and there are many opportunities all over the island to explore one of the most frequented restaurant areas in Sweden, along with night clubs and cosy pubs with live music. There are several other popular nightspots such as Byxelkrok.

Öland has something for everyone, beautiful nature, culture and entertainment. And the best thing is that everything is within a short distance! Once you have been to Öland, it´s guaranteed that you will want to come back.